Tag Archives: Mark Ruedrich

A Look at What an Awesome Beer Drinker Looks Like

DC-Team(w)

Team North Coast Brewing Company at the 2013 Craft Brewers Conference in Washington D. C.

By Carl Pierre as reported in The Daily Brew
March 27, 2013

The 2013 Craft Beer Conference is in full swing here at the Washington Convention Center, and with the country’s greatest brewers congregating under one roof, you better believe that some pretty interesting insider knowledge is getting passed around. One of the more interesting lectures I had the privilege of attending during today’s conference sessions was “The Who, What, Where, When and How of the Craft Beer Consumer,” a discussion led by Danny Brager from the Nielsen Company on the relevant statistics and trends of the craft beer drinker.

Equipped with extensive Nielsen data on consumer and retail trends over the past few years, Danny provided some pretty compelling statistics and numbers that quickly painted the picture of who drinks craft beer in this country. Here are some of the more interesting figures from Danny’s lecture that caught my eye:

Upscale Beer: It’s What’s For Dinner – Upscale beer (i.e. craft beers) have experienced an overall surge in demand and consumption, and despite the higher pricing of the beer (like a bottle of Dogfish Head over a bottle of Bud), the craft beer segment has seen a massive growth in sales in the past four years that other segments of beer have not been experiencing
Young Folks Be Drinkin’ – Almost 1/3 of beer buyers have purchased a craft beer over the past 12 months, with Millennials representing 47% of the craft beer market (according to market research)
Check Out My Awesome Beer Collection Dude – Household penetration of craft beers has seen growth of 27% over the past four years, from 2008 to 2012
Why Do Craft Beer Drinkers Buy…Well, Craft Beers? – 50% of people polled in a study said they buy craft beers to experiment with flavors, 46% said they bought craft beers because they taste better (duh), and 40% said they enjoy the seasonal offerings that craft beers provide, while 36% of people polled said they buy craft beers as a treat for either a friend or themselves
Millennials make up 32.9% of the volume of craft beer consumers, and this demographic makes up 26.1% of the total adult population
Gen X’ers make up 23.9% of the volume of craft beer consumers, and this demographic makes up 18.7% of the total adult population
Boomers make up 34.6% of the volume of craft beer consumers, and this demographic makes up 37.0% of the total adult population
Men compose 71.9% of the volume of craft beer consumers, and compose 48.3% of the total adult population
Women compose 28.1% of the volume of craft beer consumers, and compose 51.7% of the total adult population
Ethnically, the ‘white’ demographic of drinkers make up 85.6% of total craft beer consumers, and compose 68.0% of the total adult population

 

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North Coast Beers & Claire Daly Quartet Share the Stage at D.C.’s Blues Alley

Daly-Quartet-in-Studio-web(3)

March 26 – 29 is an exciting time for NCBC. Our sales reps, along with President Mark Ruedrich and Vice President Doug Moody, will attend the Craft Brewers Conference & BrewExpo, along with 6,000 other craft brewing professionals, to share information, attend a wide range of seminars and immerse themselves in the world of breweries and brew pubs.

While in the nation’s capital, North Coast will present the Claire Daly Quartet at Blues Alley on Tuesday, March 26. Called the nation’s finest jazz and supper club by the New York Times, it’ll be a swingin’ night at Blues Alley with the Claire Daly Quartet performing selections from their latest CD “Baritone Monk” and five North Coast beers – Brother Thelonious, Old Rasputin, PranQster, Le Merle and Scrimshaw – sharing the spotlight. Fifty percent of beer sales from this evening will be donated to the Thelonious Monk Institute of Jazz.

 

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Brewery Taproom Up & Running

The new stone hearth oven casts a warm and welcoming glow over North Coast’s Brewery Taproom. The centerpiece of the menu, the oven is in constant use as the chefs bake a tempting variety of made-to-order pizzas. The handsome historical bar in the pub has been refinished and looks stunning. At this 25th anniversary year, we are excited and enthusiastic about presenting new culinary choices to diners, serving delicious and healthy fare and emphasizing the pairings of our award-winning beers with stone hearth cuisine. You can go to our Brewery Taproom pages to find the complete menu, including appetizers, salads and nightly specials. www.northcoastbrewing.com/food.htm

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Food Pairing: Le Merle and Wild Mushroom Pizza with Arugula and Fresh Goat Cheese

Mushroom season still reigns on the northern coast of California. We offer some suggestions on food pairings that we like, based on a sold-out dinner this past November. North Coast Brewing’s Brewmaster Mark Ruedrich joined Loretta Evans, Food & Beverage Manager, to create a five-course meal featuring North Coast Brewing’s award-winning ales paired with wild mushroom dishes. You can re-create parts of the the meal or glean ideas for your own feast. In most of the recipes you can substitute mushrooms you find in your local market. We think you’ll enjoy the synergy of our hand-crafted ales paired with food. Just don’t blame us if you keep coming back for more!

Appetizer: North Coast Brewing Le Merle Belgian Style Farmhouse Ale and Wild Mushroom Pizza with Arugula and Fresh Goat Cheese

Let’s make this simple. You can use your favorite mushroom pizza recipe with the addition of fresh arugula, which has a peppery, mustard-like flavor, and a reputable 100% goat cheese. At the November dinner party we used fresh goat cheese from Navarro Vineyards, but we think Le Merle Belgian Style Farmhouse Ale pairs especially well with Cypress Grove’s Humboldt Fog.

North Coast Brewing Le Merle cheese pairingLooking for a good recipe? Here are a couple of suggestions:

Pizza With Mushrooms, Goat Cheese, Arugula and Walnuts (New York Times)

Arugula Mushroom Caramelized Onion Goat Cheese Pizza

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Food Pairing: Red Seal Ale and Grilled Mushroom Polenta, with Wild Mushroom Hash and a Fried Quail Egg

North Coast Brewing’s Brewmaster Mark Ruedrich joined Loretta Evans, Food & Beverage Manager, to create a five-course meal featuring North Coast Brewing’s award-winning ales paired with wild mushroom dishes. You can re-create parts of the the meal or glean ideas for your own feast. In most of the recipes you can substitute mushrooms you find in your local market. We think you’ll enjoy the synergy of our hand-crafted ales paired with food.

Light Course: North Coast Brewing Ruedrich’s Red Seal Ale and Grilled Mushroom Polenta, with Wild Mushroom Hash and a Fried Quail Egg

Grilled Mushroom Polenta
North Coast Brewing Red Seal AleIngredients:
1 cup polenta
½ oz. dried porcini mushrooms
1 lb. crimini mushrooms
¼ cup olive oil
1 cup chopped yellow onion
1 tablespoon minced garlic
1 tablespoon minced fresh basil
½ teaspoon minced fresh oregano
4 cups vegetable or chicken stock
Kosher salt and white pepper
½ cup heavy cream
1/3 cup grated Asiago cheese

Rinse the dried porcini mushrooms. Place in a small bowl and cover with warm water. Let stand 1 hour. Drain and reserve.

In a large saucepan, heat the olive oil and sauté the onions until lightly colored; add fresh mushrooms, garlic and rehydrated porcini and sauté until these additions are very lightly colored. Add the basil, oregano, and stock, and bring to a boil.

Slowly add the polenta, stirring constantly with a wooden spoon to prevent lumps. Reduce heat to simmer very slowly for 30 minutes, stirring regularly. The polenta will be thick and creamy. Add more stock if necessary. Add the cream and cheese, stirring vigorously. Spread polenta out on a buttered baking sheet and chill until ready to grill. Cut into rectangular portions and grill.

Wild Mushroom Hash
Ingredients
:
4 red potatoes
1 small onion
2 garlic cloves
2 tablespoons olive oil
1 lb. fresh chanterelle mushrooms diced
½ lb. crimini mushrooms diced
½ bunch fresh basil torn
1 tablespoon butter
1 quail egg (or fresh, organic chicken egg)

Dice potatoes and onions; sauté in a pan with olive oil until lightly browned. Add the chanterelles, crimini mushrooms and butter, and sauté until tender. Turn off the heat, add the torn basil, and toss. Serve over the Grilled Mushroom Polenta and top with a fried quail egg.

Serve with a glass of Red Seal Ale.

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Food Pairing: Brother Thelonious with Beef Tenderloin and Old Rasputin Huckleberry Sauce

North Coast Brewing’s Brewmaster Mark Ruedrich joined Loretta Evans, Food & Beverage Manager, to create a five-course meal featuring North Coast Brewing’s award-winning ales paired with wild mushroom dishes. You can re-create parts of the the meal or glean ideas for your own feast. In most of the recipes you can substitute mushrooms you find in your local market. We think you’ll enjoy the synergy of our hand-crafted ales paired with food.

Main Course: North Coast Brewing Brother Thelonious Belgian Style Abbey Ale and Beef Tenderloin with Sauteed Hen-of-the-Woods Mushrooms and Old Rasputin Huckleberry Sauce

Brother Thelonious Bottles and PourOld Rasputin Huckleberry Sauce (make in advance)
Huckleberries grow wild in great abundance on the Mendocino Coast. Locals often harvest them in late summer or early fall, freeze them in pint containers, and enjoy them year round. You can use fresh or dehydrated blueberries or wild Maine blueberries as a substitute.

Ingredients:
1 lb. fresh huckleberries
40 oz. Old Rasputin Imperial Russian Stout
10 oz. beef stock
10 whole black peppercorns
5 fresh sage leaves

Combine all ingredients in a heavy bottomed sauce pan and bring to a boil. Reduce heat and let simmer for 2 hours. Strain and return sauce to pan on low heat. Continue to reduce until sauce is desired thickness, about another two hours.

Sautéed Hen-of-the-Woods Mushrooms
Ingredients:
1 lb. Hen-of-the-Woods Mushrooms (also known as maitake mushrooms)
2 tablespoons olive oil
2 tablespoons butter

Heat oil and butter in a pan; add mushrooms and sauté until tender.

Beef Tenderloin
Use your favorite beef tenderloin recipe (here’s an easy one). Slice and top with sautéed mushrooms and Old Rasputin Huckleberry Sauce.

Serve with a glass of Brother Thelonious Belgian Style Abbey Ale.

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Food Pairing: Old Stock Ale with Candy Cap Mushroom Bread Pudding

North Coast Brewing’s Brewmaster Mark Ruedrich joined Loretta Evans, Food & Beverage Manager, to create a five-course meal featuring North Coast Brewing’s award-winning ales paired with wild mushroom dishes. You can re-create parts of the the meal or glean ideas for your own feast. In most of the recipes you can substitute mushrooms you find in your local market. We think you’ll enjoy the synergy of our hand-crafted ales paired with food.

Dessert: North Coast Brewing Old Stock Ale and Candy Cap Mushroom Bread Pudding with Old Stock Reduction Sauce

North Coast Brewing Old Stock pourOld Stock Reduction Sauce (make in advance)
Ingredients:
40 oz. Old Stock Ale
1½ cups granulated sugar
4 whole cloves
2 star anise
2 cinnamon sticks
6 whole black peppercorns

Put all ingredients in a heavy bottom sauce pan and bring to a boil. Reduce heat and simmer for 1 hour. Strain sauce to remove spices, put back in pan, keep heat low and reduce to syrup. This takes about 3 hours and will last up to a month in the refrigerator.

Candy Cap Mushroom Pudding
Candy cap mushrooms are the dessert mushroom. They are sweet and smell like maple syrup. You can purchase dried candy caps online. This recipe serves 4.

Ingredients:
1 loaf brioche (found at quality bakeries) – here’s a link to a recipe if you want to bake your own
6 oz. white sugar
½ cup dried candy cap mushrooms
8 oz. heavy cream
2 oz. dark brown sugar
9 oz. + 2 oz. milk
2 eggs plus 1 egg yolk
¼ cup turbinado sugar

Cut brioche into cubes and place in a buttered casserole dish or a 13” x 9” enamel or glass pan. Grind white sugar and dried mushrooms together in a food processor and set aside.

Candy Cap Bread Pudding with Old Stock Ale ReductionIn a heavy saucepan, combine cream, the mixture of white sugar and mushrooms, the dark brown sugar, and 9 oz. of milk and bring to a boil. In a large bowl, whisk eggs and remaining 2 oz. of milk. Slowly pour the cream mixture into the eggs, stirring constantly. Strain the egg/cream mixture through a fine mesh screen over the brioche. Let the bread absorb the mixture. Sprinkle the top with the turbinado sugar and bake in a 300° oven for 1 hour 10 minutes.

Serve on dessert plates swirled with Old Stock Ale reduction sauce and a glass of Old Stock Ale.

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Old Stock Ale 2013 Release

North Coast Brewing Old Stock Ale 2013We’re excited to announce the much anticipated release of our 2013 vintage Old Stock Ale. Since it sprang onto the beer scene in 2000 with the award of a Platinum medal at the World Beer Championships, Old Stock has won two Great American Beer Fest medals as well as additional WBC medals.

Brewed in the classic English old ale tradition, the Old Stock recipe includes Maris-Otter malts, Fuggles and East Kent Goldings hops and delivers a very friendly 11.9% ABV. The brew’s loyal fan base has learned that the beer cellars beautifully and can be laid down, literally for years, with the rich, winey flavors becoming softer and even more seductive with age.

“I think this is one of the finest beers we produce,” says Brewmaster Mark Ruedrich. “It has an elegance that transcends the usual expectations of beer. We’re quite proud of it.”

Use our Find Our Beers link to locate Old Stock Ale 2013 in
your neighborhood.

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North Coast Brewing Announces 25th Anniversary Plans

Class of 881988 was a seminal year for the budding craft brewing industry on the West Coast. It marked the founding of some of America’s most influential breweries, North Coast Brewing among them. It was also the year Fred Eckhardt published The Essentials of Beer Style—a book that quickly became an essential reference for aspiring brewers and critics.

In recognition of the 25th anniversary of this milestone year, North Coast Brewing and two other west coast members of the pioneering “Class of ’88,”—Rogue Brewery and Deschutes Brewing—are collaborating on a trio of commemorative beers evolving from Fred’s book.

Each of the breweries will create its own interpretation of a barleywine based on Fred’s style guidelines, after which crews from the partner breweries will travel  to each other’s facilities to brew all three ales. Their common heritage and joint  brewing effort will result in a cohesive set that will allow beer aficionados to enjoy three examples of the style.

“It’s amazing to look back over the beer landscape and see what’s happened over the past 25 years,” said Mark Ruedrich, North Coast Brewing’s Co-Founder, Brewmaster, and President. “America’s craft beers are setting new international standards for quality and innovation. They’re the most exciting facet of the world beer scene today.”

These exceptional barleywines will be released in March of 2013 and will be available around the country for a limited time, distinctively packaged in either 22 oz. or 750 ml bottles.

North Coast Brewing will also produce a 25th Anniversary Brew of its own, a worthy successor to its Twentieth Anniversary Ale, in keeping with the northern California brewery’s reputation for exceptional, ground-breaking beers.

Meanwhile, in Europe, the founders of Stockholm’s trend-setting Oliver Twist Pub, including Jörgen Hasselquist, have chosen North Coast Brewing to brew a special beer celebrating the 20th anniversary of Oliver Twist in May of 2013. “We’ve been big fans of the beers of North Coast Brewing since we introduced Red Seal Ale to Sweden with a Gold Medal win at The Stockholm Beer and Whiskey Festival in 2000,” said Hasselquist, “so it was a natural to ask their brewmaster, Mark Ruedrich, to develop something very special for us in honor of our anniversary. We are delighted that he has agreed.”

“Sweden is more than one of our largest markets,” said Ruedrich. “We’ve been embraced by beer lovers throughout Scandinavia in the last decade or so and love sharing our beers with them.”

Click here for a printable PDF of this press release.

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Audio Interview with Brewmaster Mark Ruedrich on Beer Obsessed

Thanks to BeerObsessed for posting his great interview with Brewmaster Mark Ruedrich! Here’s an excerpt from his blog post.

Thanks to Mark Ruedrich and North Coast Brewing Co. for taking the time to do the interview and for his hospitality in general.

We talk about why he came to Fort Bragg (mainly due to his love of Steinbeck and tidepools).  We talk distribution: how far and wide North Coast beers are (45 states and 7 countries). Also plenty of great info on his beers, how he formulated Old Rasputin, other beers, etc.  The last third of the interview is a tour on the production floor including: the brew system, fermentation tanks, bottling, and his cold storage area. Mark talks about future expansion and also a bit about his barrel program (yes, more good things to come in barrels).

Navigate over to BeerObsessed to hear the interview.

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