Monthly Archives: March 2013

A Look at What an Awesome Beer Drinker Looks Like

DC-Team(w)

Team North Coast Brewing Company at the 2013 Craft Brewers Conference in Washington D. C.

By Carl Pierre as reported in The Daily Brew
March 27, 2013

The 2013 Craft Beer Conference is in full swing here at the Washington Convention Center, and with the country’s greatest brewers congregating under one roof, you better believe that some pretty interesting insider knowledge is getting passed around. One of the more interesting lectures I had the privilege of attending during today’s conference sessions was “The Who, What, Where, When and How of the Craft Beer Consumer,” a discussion led by Danny Brager from the Nielsen Company on the relevant statistics and trends of the craft beer drinker.

Equipped with extensive Nielsen data on consumer and retail trends over the past few years, Danny provided some pretty compelling statistics and numbers that quickly painted the picture of who drinks craft beer in this country. Here are some of the more interesting figures from Danny’s lecture that caught my eye:

Upscale Beer: It’s What’s For Dinner – Upscale beer (i.e. craft beers) have experienced an overall surge in demand and consumption, and despite the higher pricing of the beer (like a bottle of Dogfish Head over a bottle of Bud), the craft beer segment has seen a massive growth in sales in the past four years that other segments of beer have not been experiencing
Young Folks Be Drinkin’ – Almost 1/3 of beer buyers have purchased a craft beer over the past 12 months, with Millennials representing 47% of the craft beer market (according to market research)
Check Out My Awesome Beer Collection Dude – Household penetration of craft beers has seen growth of 27% over the past four years, from 2008 to 2012
Why Do Craft Beer Drinkers Buy…Well, Craft Beers? – 50% of people polled in a study said they buy craft beers to experiment with flavors, 46% said they bought craft beers because they taste better (duh), and 40% said they enjoy the seasonal offerings that craft beers provide, while 36% of people polled said they buy craft beers as a treat for either a friend or themselves
Millennials make up 32.9% of the volume of craft beer consumers, and this demographic makes up 26.1% of the total adult population
Gen X’ers make up 23.9% of the volume of craft beer consumers, and this demographic makes up 18.7% of the total adult population
Boomers make up 34.6% of the volume of craft beer consumers, and this demographic makes up 37.0% of the total adult population
Men compose 71.9% of the volume of craft beer consumers, and compose 48.3% of the total adult population
Women compose 28.1% of the volume of craft beer consumers, and compose 51.7% of the total adult population
Ethnically, the ‘white’ demographic of drinkers make up 85.6% of total craft beer consumers, and compose 68.0% of the total adult population

 

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North Coast Beers & Claire Daly Quartet Share the Stage at D.C.’s Blues Alley

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March 26 – 29 is an exciting time for NCBC. Our sales reps, along with President Mark Ruedrich and Vice President Doug Moody, will attend the Craft Brewers Conference & BrewExpo, along with 6,000 other craft brewing professionals, to share information, attend a wide range of seminars and immerse themselves in the world of breweries and brew pubs.

While in the nation’s capital, North Coast will present the Claire Daly Quartet at Blues Alley on Tuesday, March 26. Called the nation’s finest jazz and supper club by the New York Times, it’ll be a swingin’ night at Blues Alley with the Claire Daly Quartet performing selections from their latest CD “Baritone Monk” and five North Coast beers – Brother Thelonious, Old Rasputin, PranQster, Le Merle and Scrimshaw – sharing the spotlight. Fifty percent of beer sales from this evening will be donated to the Thelonious Monk Institute of Jazz.

 

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Craft Breweries are Chipping Away at Big Beer Dominance.

Small craft breweries, such as North Coast Brewing Company and approximately 2,000 other small breweries, are starting to change the face of beer drinking in the U.S., accounting for about 6% of domestic beer sales. On Sunday, March 17, NPR’s All Things Considered ran a radio article about this growing trend. Click here to listen to the article.

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North Coast Brewing Announces the Release of Class of ’88 Barleywine Style Ale

Deschutes-#-1-'88-QR

1988 was a pivotal year for the emerging craft brewing industry on the west coast, marking the founding of some of America’s most influential breweries, North Coast Brewing Co. among them. It was also the year Fred Eckhardt published The Essentials of Beer Style—a book that quickly became an indispensable reference for aspiring brewers and critics.

In recognition of the 25th anniversary of this milestone year, North Coast Brewing and two other west coast members of the pioneering “Class of ’88,”—Rogue Ales and Deschutes Brewery—have collaborated on a trio of commemorative beers evolving from Fred’s style guidelines.

Each of the breweries has created its own distinctive interpretation of a barleywine. Brewers traveled to each other’s locations and teamed up to brew all three ales. Their common heritage, joint efforts and inherent camaraderie resulted in a cohesive set that allows beer aficionados to enjoy three examples of the style.

These exceptional barleywines are being released in late March of 2013 and are available around the country for a limited time, distinctively packaged in either 22 oz. or 750 ml bottles, or on draft. The breweries are planning Class of ’88 celebrations in Bend and Portland, Oregon and San Francisco and Fort Bragg, California. Read more to find out about these events.

 

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An Appreciation of Old No. 38 Stout

Old-No-38-Pour-webWe always feel gratified when people like our beer and let us know about it. William Bostwick sent us a link to a review he wrote about Old No. 38 Stout in GQ.com, just in time for St. Patrick’s Day. He calls  Old No. 38  “..a perfect take on the underrated Irish Dry style.” We think so too! Click here to read the review.

William Bostwick is a journalist and beer critic. He’s written for Architectural Record, Metropolis, GQ, NPR, and the Wall Street Journal. He keeps bees, bakes, gardens, and is an aspiring biathlete. He brews beer in his kitchen and his book, Beer Craft, will show you how.

 

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Celebrate the Class of ’88 and the Brewers of the Barleywine

 Web-1-'88

Photo (left to right) of Ken Kelley, Assistant Head Brewer at NCBC, Pat Broderick, Head Brewer at NCBC, John C. Maier, Brewmaster at Rogue Ales and Cam O’Connor, Brewmaster at Deschutes Brewery

The Class of ’88 breweries have planned four celebratory events around the release of their barleywine ales. All of these celebrations offer horizontal tastings of the three variations. The entire collaboration is a rare event, and the opportunity to taste the three versions will be for a very limited time. So if you’re in the vicinity of Bend or Portland Oregon or San Francisco or Fort Bragg California, join the party, sip some ale and have a good time.

Class of ’88 Celebration Events:
Monday April 8
– Collaboration Dinner at Deschutes Tap Room
Upstairs at the Bend Public House, 1044 NW Bond St., Bend OR
541 382-9242 – Tickets are $38 per person –
All three beers paired with rustic, old-world fare:
Terrine & Charcuterie
Local & Imported Artisan Cheeses
Roasted Leg of Lamb
Braised Rabbit
http://www.deschutesbrewery.com/event/class-88-barley-wine-beer-event

Tuesday April 9 – Collaboration Celebration at Rogue Distillery & Public House
1339 NW Flanders St., Portland OR  (Historic Pearl District)
503 222-5910
All three beers available and Fred Eckhart will join the party

Thursday April 11 – Collaboration Celebration at North Coast’s Brewery Taproom
444 N Main St., Fort Bragg CA – 707 964-3600
All three beers available  4 – 7 pm

Tuesday April 16 – Collaboration Celebration at Eugene City Brewery
844 Olive St, Eugene
541 345-4155
All three beers available

 

 

 

 

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Brewery Taproom Up & Running

The new stone hearth oven casts a warm and welcoming glow over North Coast’s Brewery Taproom. The centerpiece of the menu, the oven is in constant use as the chefs bake a tempting variety of made-to-order pizzas. The handsome historical bar in the pub has been refinished and looks stunning. At this 25th anniversary year, we are excited and enthusiastic about presenting new culinary choices to diners, serving delicious and healthy fare and emphasizing the pairings of our award-winning beers with stone hearth cuisine. You can go to our Brewery Taproom pages to find the complete menu, including appetizers, salads and nightly specials. www.northcoastbrewing.com/food.htm

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